🎓 341 cards
Using online channels to promote products or services and build relationships with customers.
Attract, engage, and convert target audiences profitably through digital channels.
Inbound attracts users through valuable content they seek; outbound pushes messages to them via ads, cold outreach, or interruptions.
A model describing stages from awareness to conversion and loyalty/advocacy.
Awareness, interest, consideration, conversion, retention/loyalty.
A specific group of people most likely to be interested in a product or service.
A semi-fictional representation of an ideal customer based on data and research.
A clear statement of the unique benefit a product or service provides and why it’s better than alternatives.
Search Engine Optimization.
Increase organic (non-paid) visibility and traffic from search engines.
On-page SEO, off-page SEO, technical SEO.
Optimizing individual pages’ content and HTML elements to rank higher and earn relevant traffic.